Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. And, like any great relationship, it just gets better as the years roll on.
Being a designer goes a step further than trying to evoke emotion, it’s trying to make a reaction. It is objective-driven, and that’s what makes it interesting. Designing a product is designing a relationship. Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies, and humors.
In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to us, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.